38: Tara Button of BuyMeOnce – Longer-lasting products for the planet

BuyMeOnce an industry-leading online marketplace selling incredibly long-lasting & sustainable products. Founded by author and former blue-chip marketer, Tara Button, BuyMeOnce is well positioned to meet demand as conscious consumerism goes mainstream.
Highlights:
How Tara started a blog that went viral
Ashton Kutcher likes Buy Me Once
From advertising to sustainable consumption
Taking responsibility for a product’s life and afterlife
Importance of making it easy for people to use it
Price per use comparisons and longevity calculators for products
How big is Amazon as a threat
Crowdfunding on Crowdcube
Useful links:
Buy Me Once’s Crowdfunding on Crowdcube (Capital At Risk) http://bit.ly/2wJIy9T
Buy Me Once – https://uk.buymeonce.com/
BuyMeOnce Twitter – https://twitter.com/BuyMeOnce
BuyMeOnce Instagram – https://www.instagram.com/buymeonce/
Tara Button’s Linkedin https://www.linkedin.com/in/tara-button-a3548925/
Trump’s Earth Day – https://www.trumpsearthday.com/
TimeStamp:
[01:00] When did Tara Button discovered the problem?
[03:00] How does one go viral?
[05:00] Turning a passion product into a business
[08:00] What are the criteria for the brands to make it on BuyMeOnce
[12:00] Washing machine that lasts 20 year  
[15:00] Having more long-lasting products that are cheaper
[21:00] Amazon vs Buy Me Once
[23:40] Future of Buy Me Once