43: Ruby Raut of Wuka Wear – Reusable Period Pants

Ruby Raut is the CEO and Co-founder of Wuka Wear. Ruby is a passionate environmental scientist who combines her scientific knowledge and passion for lean startup methodology to solve the problems that surround disposable menstrual products.
4.6 million tampons and pads are flushed down the toilet in the UK everyday.
The problems around Chaupaddi that is being practised in Nepal.
Why period poverty is a huge problem
Period pants is a reusable product that needs more publicity.
How a Sainsbury community project got Ruby started her entrepreneurial journey.
How Ruby created and iterated her prototype
The social and environmental impact of Wuka Wear
Useful links:
Wuka (https://wuka.co.uk/)
Time Stamp:
[01:30] Solving multiple problems around period
[04:00] Problems with lack of proper period.
[05:00] Social problems around period in Nepal.
[07:40] Period poverty needs to be addressed.
[09:30] Benefits of reusable period pants
[11:50] How Ruby got started in this sector?
[12:00] Women’s Environmental Network and discovering the problem
[13:00] Creating a period pants prototype
[17:00] Why it took Ruby to innovate such a product
[22:00] Importance of networking
[23:30] Social and environmental impact of Wuka Wear
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