43: Ruby Raut of Wuka Wear – Reusable Period Pants

Ruby Raut is the CEO and Co-founder of Wuka Wear. Ruby is a passionate environmental scientist who combines her scientific knowledge and passion for lean startup methodology to solve the problems that surround disposable menstrual products.
Highlights:
4.6 million tampons and pads are flushed down the toilet in the UK everyday.
The problems around Chaupaddi that is being practised in Nepal.
Why period poverty is a huge problem
Period pants is a reusable product that needs more publicity.
How a Sainsbury community project got Ruby started her entrepreneurial journey.
How Ruby created and iterated her prototype
The social and environmental impact of Wuka Wear
Useful links:
Wuka (https://wuka.co.uk/)
Time Stamp:
[01:30] Solving multiple problems around period
[04:00] Problems with lack of proper period.
[05:00] Social problems around period in Nepal.
[07:40] Period poverty needs to be addressed.
[09:30] Benefits of reusable period pants
[11:50] How Ruby got started in this sector?
[12:00] Women’s Environmental Network and discovering the problem
[13:00] Creating a period pants prototype
[17:00] Why it took Ruby to innovate such a product
[22:00] Importance of networking
[23:30] Social and environmental impact of Wuka Wear
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