58: Adele Archer of Eterneva – Diamonds From Ashes

Adele Archer is the CEO of Eterneva, recently backed by Mark Cuban of Shark Tank. Eterneva celebrates the lives of remarkable people and pets by turning their ashes into diamonds.
Highlight:
Adele’s personal story of coming up with Eterneva
Why customer experience is everything
Helping people through the grieving process
How Eterneva has changed a customer’s life through grief wellness journey
The science behind the diamond
Making the industry more transparent
Engagement diamonds from carbon in hair
Changing the culture around death, grief and remembrance
Time Stamp:
[02:00] Death of Adele’s mentor
[05:00] Dealing with changing customer behaviour
[06:30] Marketing to people going through grief
[10:00] Physical process of extracting the carbon
[12:00] Homecoming
[13:45] Challenge of running Eterneva
[15:30] Changing the diamond industry
[23:00] Dying well is becoming a key part of the wellness trend
[24:00] Pitching to Mark Cuban
Useful link:
Eterneva (https://eterneva.com/)
Go to ImpactHustlers.com (https://www.impacthustlers.com/)
Visit FastForward 2030 (http://fastforward2030.com/) and Real Changers (https://www.realchangers.com/)
Impact Hustlers is hosted by Maiko Schaffrath, connect on Linkedin (https://uk.linkedin.com/in/maikoschaffrath/en) and Twitter (https://twitter.com/maikoschaffrath)
This podcast is produced by Woon Tan of Podcast Publishing (http://podcastpublishing.help/)