Your online farmers market: Farmdrop represents a new economic approach to food retailing whereby the benefits of cutting out the middlemen are shared between customers who enjoy fresher, healthier food at lower prices, and smaller scale producers who enjoy best-ever trading terms. Our mission is to fix the food chain, something we plan to do by providing Londoners with their best food retail experience in 2016 before scaling further afield in 2017. Our supporters include London foodies Gizzi Erskine and Thomasina Miers, we work closely with the Soil Association and have been backed by the entrepreneurs behind Asos, Love Film, Zoopla, and Street Car. As of February 2016 we received a £3M investment from Atomico. Farmdrop founder Ben Pugh was shortlisted for the Bloomberg 2016 Innovation award for changing the environment.