Mustard Seed


A society that allocates resources purely on the basis of generating short-term profit is untenable. We are planting a stake in the ground to help divert capital towards purpose.

Mustard Seed is a principal investor in world-class early-stage businesses that generate compelling financial and societal returns. We do so in conjunction with our global member network of business luminaries, an FCA-authorized venture fund, and events at many of the world’s leading universities.

We believe solving the greatest of societal ills drives commercial success in the long run.  Be in touch to discuss the Impact Framework that drives our approach.



Mustard Seed invests in founders driven to make a difference. Begun with the notion that capital could do a better job of working for the greater good, Mustard Seed started backing founders that shared our vision: business can and should be a force for good.

We often connect with brilliant, inspiring entrepreneurs at our social innovation pitch forums at leading universities. If a fit is established, our FCA-authorised Mustard Seed Venture Fund provides seed investment. Our portfolio companies have the benefit of support from our Member Network of business luminaries ready to open the right doors around the world. Our focus on accelerating your progress and otherwise staying out of your way is core to our mission.

Fit between a team and its investors is critical. What we look for:

  • A ‘lock-step’ business model: Your business’s product or service is inherently a benefit to society. No matter who the future stakeholders, positive impact is at the core of your business and can never be stripped away.
  • Measurable, outsized positive impact in at least one of our 5 action areas: education, economic inclusion, environmental sustainability, health, or family & community
  • High growth potential: As your business grows, so does the the impact it has.
  • Tenacious founders: It’s hard out there. You’ll need grit along the road to success.