3) Grow this ecosystem globally.
Percent is our first attempt at creating a product that stimulates systemic change for good. Every time a Percent user spends with a Percent Retailer, this retailer will donate a percent of what they spent to the charity of the user’s choice. People can therefore choose to spend with retailers who have committed to donating to a cause they choose. We are confident that retailers who join our ecosystem will not only have the pleasure of making the world a better place, but will also see more revenue and profit than they did before, driven by our choices as consumers to make change, for good.